When I launched James Cox Knits I started with "Men's Knits in Kits." The very first sale was the Brian sweater kit, purchased by a woman. I assumed she was making it for her favorite man. Later I discovered she knit it for herself. Since my launch, eight years ago, the world of fashion has been exploring lots of exciting new ideas about clothes and the people who wear them.
Shawn Grain Carter, professor of fashion business management at the Fashion Institute of Technology in New York stated that, “Fashion mirrors the culture and political beliefs of a generation, which are often led by younger people.” A couple years ago a survey was conducted among 16-24 year olds and 70% agreed that gender doesn't define a person as much as it used to.
While there are brands meant for women and for men, now clothing meant to be worn by anyone is being designed by both new and well established brands. A fine example is Abercrombie & Fitch's first gender inclusive collection called the "Everybody Collection."
Gender neutral fashion offerings are being presented by retailers across the country and around the world including Nordstrom, Saks and Sephora to name only a few.
To learn more read the article by Parija Kavilanz on CNN Business.
To view my collection of sweaters and accessories clickhere.